KOMPAC TECHNOLOGIES, LLC.
CREATIVE DIRECTOR
MARKETING MANAGER
GRapHIC DESIGNER
3D DESIGNER
3D ANIMATOR
Role
ADOBE SUITE
BLENDER
SHOPIFY
SQUARESPACE
SOCIAL MEDIA
Tools
2022 - CURRENT
146 weeks+
Time Span
Kompac Technologies, LLC, is a leading manufacturer of advanced flood coating, spot coating, and priming equipment designed to enhance accessibility, efficiency, and quality in the printing and coating industries. With a history of innovation spanning over 25 years, Kompac has established itself as a pioneer in developing cutting-edge solutions that empower businesses to achieve superior results with ease at a fraction of the cost compared to its competitors.
Kompac’s commitment to innovation and excellence is reflected in its strong partnerships with industry leaders such as Fujifilm and HP. These collaborations enable us to stay at the forefront of technology, delivering products that meet the evolving demands of modern printing and coating applications.
Kompac Technologies is a company dedicated to providing reliable, user-friendly systems that optimize workflows, reduce waste, and support sustainable practices.
Kompac Overview
In 2022, I joined Kompac Technologies, LLC, eager to begin my professional journey right out of college. I knew stepping into a leading company in an industry I was unfamiliar with would be both challenging and immensely valuable. It presented an opportunity to grow, learn, and contribute in meaningful ways while working at the forefront of innovation.
Early on, I recognized a significant challenge within the organization—Kompac’s branding was inconsistent and fragmented. Outdated letterheads, previous iterations of the company logos, and a lack of cohesive visual identity were prevalent across advertising and communication materials. It became clear to me that this inconsistency was not just aesthetic but a potential obstacle to the company’s growth and its ability to communicate effectively with clients and partners.
Motivated to make a meaningful impact, I took it upon myself to establish comprehensive branding guidelines for Kompac Technologies. My goal was to deliver a unified and professional brand foundation that would not only reflect the company's legacy of innovation but also position it for future growth. By implementing these guidelines, I ensured that Kompac's visual and messaging standards aligned with its reputation as a forward-thinking leader in the printing and coating industry. This initiative laid the groundwork for stronger brand recognition and measurable long-term success.
The above brand guidelines have been refined over the course of three years.
BRAND GUIDELINES
Brochures
One of my key responsibilities at Kompac Technologies, LLC, has been the redesign and creation of marketing brochures—a task I engage with regularly as part of my role. Over time, through multiple iterations and continuous refinement, I have developed a brochure design template that effectively highlights the essential elements of our products and services.
This process has focused on elevating the visual impact by prioritizing high-quality imagery, clear and concise text, and prominently featuring product specifications. The evolution of these designs reflects my commitment to creating professional, visually appealing materials that communicate Kompac’s value proposition clearly and resonate with our target audience. By refining these templates, I’ve ensured that our brochures not only meet but exceed industry standards, serving as a powerful tool for both sales and brand representation.
Over the past three years, I have been entrusted with managing and maintaining the Kompac Technologies, LLC website, ensuring it remains an accurate and dynamic reflection of the company’s offerings and achievements. This role involves regularly updating the site with the latest information, such as new product launches, company events, and industry developments, to keep content relevant and engaging for our audience.
In addition to content management, I closely monitor user metrics to assess website performance and user engagement. By analyzing this data, I identify opportunities to improve user experience, optimize navigation, and enhance the overall effectiveness of the site as a communication and marketing tool. Staying proactive and detail-oriented in this role has been crucial in ensuring that Kompac’s digital presence aligns with its reputation for innovation and excellence.
WEBSITE & STORE
Click to see the Active Website
PHOTOGRAPHY
Our marketing team adheres to strict guidelines for photography to ensure consistent messaging and professionalism while respecting the sensitive nature of our customers' environments. Since our machines are often installed in expansive factory-floor settings within R&D or production centers, a high level of discretion is essential. These locations frequently house proprietary technologies and processes, so every photograph is carefully curated to highlight our equipment without compromising the confidentiality or operational security of our clients. This approach allows us to showcase our innovations while maintaining the trust and integrity of our customer relationships.
3D DESIGN
Leveraging CAD drawings of Kompac's coating equipment, I seamlessly imported these detailed technical files into Blender, enabling the creation of highly realistic 3D scenes. Within Blender, I applied precise textures, accurate lighting, and advanced rendering techniques to bring these models to life. Because the CAD files inherently retain exact dimensions and scale, the resulting renders maintain exceptional fidelity to the actual equipment. Additionally, having access to the official color swatches used for the paint on the real-life coaters ensures that the rendered colors are an exact match, achieving a true 1:1 representation. This process not only enhances visual accuracy but also elevates the quality of our marketing materials by blending technical precision with artistic detail.
3D animation
Building on the process used for Kompac's equipment renders, I developed detailed animations of the Onyx 30i by deconstructing its individual components. Using its CAD drawings, I imported the data into Blender, enabling the creation of precise animations that accurately depict the machine's features and operation.
The CAD files ensured that the dimensions and proportions of the 3D model were exact, while access to official paint color swatches allowed for accurate color representation. Textures, lighting, and motion were carefully applied to create a realistic and polished final product.
This animation provide a clear and detailed visual representation of the Onyx 30i, offering an effective way to demonstrate its design and functionality for marketing, training, and technical presentations. By combining technical accuracy with refined presentation, the animations deliver a professional and reliable portrayal of the machine.
Click to see the Final cut
Advertising
To develop a comprehensive advertising campaign for Kompac Technologies, LLC, I guided my team to utilized Google Ads, Facebook Ads, and Mailchimp. Each platform served a specific purpose to build brand awareness, generate leads, and foster customer engagement. The goal was to highlight Kompac's innovative products and partnerships, positioning the company as a leader in the printing and coating industries. Below is a outline of the techniques I instructed by team to utilize for Kompac’s advertising.
Google Ads Campaign: Search & Display Ads
Objective: Drive targeted traffic to the Kompac website and generate leads from businesses in the printing and coating industries who needed advanced flood coating, spot coating, and priming equipment.
Ad Structure:
Target Audience: Print shops, manufacturers, and businesses in industries that use coating equipment (e.g., packaging, graphic arts, industrial coatings).
Keywords: A mix of broad, phrase, and exact match keywords related to Kompac’s products and services was used. Example keywords:
“Flood coating machines for print”
“Spot coating systems”
“Advanced printing equipment for coating”
“Priming equipment for printing”
“Sustainable printing solutions”
“Printing equipment manufacturers USA”
Ad Copy:
Headline Examples:
"Enhance Your Printing with Kompac Coating Equipment"
"Get Superior Results at Lower Costs with Kompac"
"Advanced Spot & Flood Coating Systems – 25+ Years of Innovation"
Description Examples:
"Kompac Technologies offered cutting-edge flood coating and priming equipment that enhanced print quality and reduced waste. Trusted by industry leaders like Fujifilm and HP."
"Revolutionize your printing operations with Kompac's efficient, sustainable solutions. Lower your costs without compromising quality."
Landing Pages: Landing pages were created that were tailored to specific products (flood coating, spot coating, priming equipment) with clear calls to action (CTAs) such as “Request a Demo,” “Contact Sales,” or “Learn More.” These landing pages emphasized Kompac's industry leadership, innovation, and cost-saving benefits.
Budget Allocation:
50% for Search Ads targeting businesses actively searching for coating equipment and printing solutions.
50% for Display Ads to raise brand awareness, targeting businesses in the print and manufacturing industries. Display networks targeted websites related to printing, manufacturing, and technology.
Facebook Ads Campaign: Engagement & Lead Generation
Objective: Build brand awareness and engage with businesses in the printing and coating sectors on social media. Generate leads and showcase Kompac’s thought leadership.
Ad Types:
Sponsored Posts: Content about Kompac’s innovations, partnerships, and sustainability efforts was shared.
Lead Ads: Lead forms on Facebook directly captured contact information from interested prospects.
Carousel Ads: Different Kompac products (flood coating, spot coating, and priming systems) were highlighted with images of the equipment in action.
Target Audience:
Demographics: Business owners, engineers, and production managers in industries related to printing, packaging, and manufacturing.
Interests: Printing, manufacturing technology, industrial coatings, sustainable practices, supply chain management, business owners.
Ad Copy Examples:
"Transform Your Print Production with Kompac’s Innovative Coating Systems. Learn How We Can Boost Your Efficiency!"
"Discover Sustainable Printing Solutions – Kompac’s Advanced Coating Equipment Reduces Waste & Cuts Costs."
"Join Industry Leaders Like Fujifilm and HP – See Why Kompac is the Trusted Choice for Print Solutions."
Visuals:
High-quality images of Kompac’s equipment in action.
Videos showing the ease of use and benefits of Kompac products.
Testimonials or case studies from industry leaders or customers.
Call to Action (CTA):
“Request a Demo”
“Get More Information”
“Learn How Kompac Can Save You Money”
Mailchimp Campaign: Email Marketing for Lead Nurturing & Retention
Objective: Nurture leads, strengthen relationships with current clients, and keep potential clients engaged with valuable content.
Email List Segmentation:
Leads from Website and Ads: These individuals had shown interest in Kompac products but may not have made a purchase yet.
Current Customers: Existing customers were targeted for upselling, cross-selling, or repeat business.
Partners: Companies like Fujifilm and HP were kept in the loop for co-marketing opportunities.
Email Sequence:
Welcome Email (Immediate After Subscription):
Subject: “Welcome to Kompac Technologies – Revolutionizing Printing Solutions”
Content: An introduction to Kompac Technologies, overview of the products and their benefits, and a CTA to explore the website or request a demo.
CTA: “Learn More About Our Advanced Coating Solutions” or “Schedule Your Demo Today”
Educational Email (1 Week After):
Subject: “Why Kompac’s Coating Equipment is a Game-Changer for Your Business”
Content: Educational content about the benefits of flood coating, spot coating, and priming. A case study or success story was included.
CTA: “Request a Demo” or “See How We Can Improve Your Process”
Product-Focused Email (2-3 Weeks After):
Subject: “See Kompac’s Spot Coating Systems in Action”
Content: In-depth information on a specific product, focusing on features, benefits, and cost-effectiveness.
CTA: “Contact Sales to Learn More” or “Get a Custom Quote”
Engagement/Offer Email (1 Month After):
Subject: “Exclusive Offer – Get a Free Consultation with Kompac”
Content: A limited-time consultation or demo opportunity was offered. A special offer or discount was highlighted.
CTA: “Claim Your Free Consultation Now”
Customer Success Email (Every 2-3 Months):
Subject: “How Kompac Helps Leading Brands Like Fujifilm & HP Achieve Superior Results”
Content: A customer success story or testimonial was shared.
CTA: “Learn How Kompac Can Transform Your Business”
Personalization: Dynamic content was used to personalize emails, such as addressing subscribers by name, using their company name in the subject line, or recommending specific products based on their interests.
Integration & Retargeting
Retargeting:
Google Ads & Facebook Ads: Retargeting campaigns were set up for users who visited the website but didn’t convert. They were shown targeted ads on both platforms with specific CTAs to re-engage them.
Cross-Platform Integration:
Google Ads and Facebook Ads were synced with Mailchimp to create a seamless experience. For instance, after someone clicked a Google ad and didn’t convert, they were retargeted through Mailchimp’s email campaign or Facebook Ads.
Campaign Timeline and Budget:
Phase 1 (Brand Awareness):
Duration: 1-2 months
Platforms: Facebook Ads and Google Display Ads
Budget Allocation: 40% Facebook, 40% Google Display, 20% for content creation
Phase 2 (Lead Generation & Conversion):
Duration: 3-4 months
Platforms: Google Search Ads, Facebook Lead Ads, Mailchimp emails
Budget Allocation: 50% Google Search, 30% Facebook Lead Ads, 20% Mailchimp
Phase 3 (Customer Retention & Upselling):
Duration: Ongoing
Platforms: Mailchimp emails, Facebook Ads, retargeting through Google Ads
Budget Allocation: 60% Mailchimp, 30% Retargeting Ads, 10% Facebook Ads
Metrics to Track:
Google Ads: Click-through rate (CTR), Conversion rate, Cost per Conversion, Return on Ad Spend (ROAS)
Facebook Ads: Engagement rate, Leads generated, Cost per Lead
Mailchimp: Open rate, Click-through rate, Unsubscribe rate, Conversion rate from emails
By strategically using Google Ads, Facebook Ads, and Mailchimp, Kompac Technologies successfully built strong brand awareness, generated quality leads, and ultimately drove sales while positioning themselves as industry innovators.
